15 May 2008

Pinotage is Golden in California

Pinotage is the favourite South Africa wine with California consumers.

Nielsen figures show that Golden Kaan’s Pinotage is the top selling South Africa wine in Northern California grocery outlets*.

“When we first came into this market, people told us that selling South African wine would be near impossible, that Californians are too loyal to California wine,” says Erik Ran, Senior Vice President, Sales & Marketing. “After watching our sales numbers grow each month and seeing the Nielsen data with my own eyes, I’m proud to say we’ve proved those naysayers wrong.”

Golden Kaan was formed in 2003 and is a joint venture between Racke International, who market and sell the wine internationally, and South Africa’s KWV International, who produce the wine in Paarl.

Other Golden Kaan wines include Pinotage Rosé, Chenin Blanc, Sauvignon Blanc, Shiraz, Cabernet Sauvignon, Merlot and Chardonnay, all retailing around $10.

*Source: ACNielsen, Northern California Food, 26 weeks ending 12 Jan 08


1 comment:

  1. That's a really intriguing fact. And I quite like the few I've tried that they grow on the West Coast too.