02 December 2008

The People Vote for the People's Pinotage

Diemersfontein’s coffee and chocolate Pinotage scored a resounding hat trick of victories at major wine shows in Durban, Cape Town and Johannesburg during 2008.

The public was asked to name the best red wine on show at WineX Cape Town, WineX Johannesburg and at the Mercury Wine Week in Durban, and in each case the majority chose Diemersfontein Pinotage. The wine was also the biggest seller by volume at WineX Johannesburg, where fans backed their votes with their wallets.

WineX director Michael Fridjhon said the Best Wine on Show has become “a meaningful barometer of the style and variety most sought after by the country’s premium wine consumer”.

“That a discerning set of wine consumers in our three biggest cities have rated our Pinotage ‘the best Red Wine’ is the most wonderful accolade that all of us in the team at Diemersfontein could wish for,” says David Sonnenberg, the third generation owner and founder of Diemersfontein wines.

“It is my impression that Winex and Mercury patrons – while certainly there to have a good time - are also pre-occupied with tasting a large range of wines in order to discover and benchmark their favourite varietals and blends from among the SA wine industry’s diverse and excellent Estates. So we are especially appreciative of the public’s endorsement in these instances.”

The popular support for the Diemersfontein Pinotage has surged since it was first produced in 2001 and it has been dubbed “The People’s Pinotage” by respected wine writer Neil Pendock after he conducted a consumer survey.

Diemersfontein's Pinotageis the only South African wine to have its own birthday party. Every year Diemersfontein successfully hosts Pinotage on Tap events – considered to be the winelands’ favourite party - in the Cape and Gauteng to celebrate the release of a new vintage in the company of the wine’s ever-growing legion of fans.

“So many customers write to us very generously and lyrically about the wine – from very experienced and regular wine drinkers to those just starting out on the wine journey. It appears to have bridged many people into a love of red wine and Pinotage in particular. We are delighted that our wines seem to give so many South Africans a lot of pleasure,” says Sonnenberg. And not just South African's -- the wine has a cult following in the UK where it is stocked by Waitrose and woe betide them when they run out.

To celebrate the trio of victories, Diemersfontein is planning a series of fun food and wine evenings across the country. The events will give fans the opportunity to enjoy the wine with exceptional food produced by some of South Africa’s leading chefs

1 comment:

  1. Kim Blanche13:42

    Waitrose no longer list this wine. I have found out from Diemersfontein that their complete range of wines are available in the UK from Mostly Wine in Kirkcaldy, Scotland. Contact them on 01592 644184 or email shop@mostlywine.co.uk for a price list. They do Mail Order.