Bertus, by now nicknamed Starbucks, moved on to KWV for whom he created their mocha toned Café Culture Pinotage.
Bertus told me “I love to make ‘coffee Pinotage’- it is such a consumer friendly wine and I have met thousands of people as a result “
One of the people he met was Martin Venter, developer of Val de Vie Lifestyle Polo Estate, who offered Bertus the position of managing director at associated Val de Vie Wines in 2004.
Val de Vie specialises in Rhône style wines, so when Bertus and Martin got the itch to create their own coffee Pinotage a new label was called for, and Barista is its name.
Barista Coffee Pinotage 2009 will be released soon, marketed by Vinimark in South Africa, and I hope to taste it soon and report back.