12 September 2012

Pinotages Pioneer Ethical Seal

Pinotages from Durbanville Hills, Robertson Winery and Tukulu will be among the first to bear a new seal guaranteeing the wine was produced ethically.

 The seal is awarded to individual wines, rather than the winery. Wines of South Africa CEO, Su Birch, explains “As compliance has to be fully traceable across the entire production chain, every wine submitted has to be individually audited.”

The wines are

Durbanville Hills ‘Rhinofields’ Pinotage 2011

Robertson Winery Pinotage 2011

Tukulu Pinotage 2010

“They are the trailblazers who are setting an important precedent for the industry in its efforts to fast-track the implementation of fair labour practices on wine farms and in cellars” says Su Birch.

The new ethical seal testifies that producers have adhered to the WIETA code which is based on the International Labour Conventions’ Ethical Trading Initiative and South African labour legislation. This code prohibits the use of child labour, and ensures that employment is freely chosen with all employees working within a healthy and safe environment.  The code also states that workers should have the right to freedom of association, a living wage and to be protected from unfair discrimination. Worker housing and tenure security rights should also be respected.  

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