19 October 2007

Imvula is Writing History

“As a black woman I am writing history for my children”, says Thembi Tobie, whose Imvula brand is entering its second year. Imvula means ‘rain’ -- which equates to wealth and good health in the Xhosa language -- and Thembi is blazing a trail for her children to benefit from.

“This is the dawn of a new era for us black people in the wine industry,” she told me. While she hopes everyone will enjoy her easy drinking wines, she is focusing on encouraging new wine drinkers in the black community by holding tastings. “These are everyday entry level wines,” she says.

Thembi has the wines made to her specifications by Wellington Cellars, and her Imvula Pinotage has a friendly 13% alcohol. It is a soft, light fruit driven wine. Maybe not a lot of complexity, but it is certainly pleasurable drinking. Which is exactly what new (and many not so new) wine drinkers are looking for.

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