24 October 2007

Innovative Arniston Bay

If you are still wrestling with the closure argument between cork and screwcap, do try to catch up as the debate has moved on to bottles versus other containers. Bag-in-box wines have been with us for decades, as have cans and Tetra-paks, and now ‘the company of wine people’ have a new packaging concept for their Arniston Bay brand that is really good looking.

It is effectively a ‘bag-in-a box’ – without the box. The 1.5 litre container – called an ‘e-pouch’ – have a comfortable carrying handle, weigh about a kilo less than the equivalent amount of wine in two 750ml glass bottles, and are cheaper too. There is a tap for pouring a glass when needed, and the wine should remain fresh in the container for a month after unsealing the tap. And when finished, it folds flat taking almost no space in rubbish.

What is really impressive is how the pouch, thanks to its clever design, stands easily upright on its own.

And they are about to release a 250ml serving bag, (pictured left) the equivalent of two normal glasses or one large pub-sized glass. This will be ideal for taking to events where glass is not allowed, walking, camping or other such activity where weight and breakages (and corkscrews) are a concern.

I was enthused by the packaging, but what about the contents? They are the same wines as currently available in glass bottles. The only Pinotage available for me to taste was the Rose 2007 which is semi-sweet (4-5grams residual sugar) with a boiled sweet flavour which suits the market it is aimed at .

I think this packaging is a real cracker – and initial reports from UK supermarket chain Morrisons, who are trialling it, show that sales are exceeding expectation. I’ll be purchasing some of those smart 250ml e-pouches when I see some red Pinotage in them.

The e-pouch ('e' for ethical and ecological) was developed in South Africa and is made from three multiple protective layers to contribute to the aesthetic qualities, strength and permeability. It is said to have an 80% lower carbon footprint than two glass bottles and make 90% less waste and less landfill than two glass bottles.

1 comment:

  1. I think this is a brilliant concept - no extra bags and boxes to throw away. You can just fold up the empty bag when done and dispose of it in a quiet way. Ideal for camping... mmmm, maybe I should go on a camping trip to test this number...

    Thanks Peter!