03 March 2008

Own a Stormhoek Vine -- Save a Job

Stormhoek, the brand that made its name through blogging, now has two blogs. The original at www.stormhoek.com is probably the one on your favourites list, but it hasn’t been updated for a month now – I reckon it belonged to the now demised Orbital . So switch to www.stormhoek.co.za which is being maintained by the winery in South Africa.

They’re concerned about their local suppliers being hit by non-payment in the wake of Orbitals collapse and are asking supporters to invest in owning a vine. And, of course, you can choose a Pinotage from their Guava block, pictured below.

“When the crunch came in December 2007, R6 million ($800 000) was owed to South African suppliers. The list of unpaids includes the Stormhoek vineyard, the Stormhoek home cellar and in particular, the whole out-sourcing network (label printers, transporters, too many to mention).

One thing about bankruptcies. The money is lost.

South Africa's wine industry is not rich. Household income, averaged out across every employee: boss, labourer, supervisor, receptionist, driver, manager, foreman, all of them, is less than R2500 per month.

None of these businesses can afford to lose R500 000.

As a result, all of the dozen or so businesses will have to decide about cutbacks: if, what, when and who.”

Stormhoek are asking for supporters to adopt a vine of their choice by investing R2000 (=$270/£130).

“You will get a certificate with a photograph of your vine and your name, plus a bottle of wine made from the crop of the vineyard block containing your vine. All of the money raised will go to repaying the Orbital debts to South African grape-growing, winemaking and support services.

From March 1, we at Stormhoek will contribute 5% of the production cost to a loan repayment fund, to repay your loan with interest. When the fund has reached the target, all loans will be repaid.”

Full details are on a PDF document here, and on the blog at www.stormhoek.co.za/own-a-vine-save-a-job/

“Own a vine, save a job” campaign logo courtesy of Robert the Bruce, at iscatterlings.com.

The Guava Block


  1. Anonymous05:24

    Thank you Peter a wonderful summary of the task at hand

  2. Anonymous10:52

    wow what an interesting concept - I like

  3. no no no no no!

    Yo do want the Vote For Me button for the awards.

    You will request it immediately after reading this comment and I will not have to work so hard to vote for you.



  4. This comment has been removed by a blog administrator.